Nasdaq's Dark UI

After developing the general visual language for Nasdaq, the next big step was tackle applications that required higher contrast and where historically used with a darker user interface (i.e. trading terminals). Based on the visual language created for other light themed products I decided to keep things as consistent as possible, but applying it on a darker theme. White font would be predominant in this case, for contrast and using the same darker grays we selected for lighter themes as the background color palettes. I also opted for marking our primary and accent colors a bit more vibrant in order to maximize contrast for the user.