ShopStyle Product Cell Redesign
Led the team in charge of rethinking how we organize all the different types of information we displayed on the site’s product cell. Executed user testing and ran a through data analysis in order to understand what is the type of information the ShopStyle user need to know before making a purchasing decision. The designs were all based on existing information, new feature introduction, and feasibility of data pipeline in order to feed the data points proposed.
The first step was understanding the current state of the app’s product cell and document all the different current states. We did a comprehensive heuristic evaluation to communicate UX best practices in addition to running user testing to understand what was working and what wasn’t from the current design.
