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Two year project that revolutionized the way Nasdaq built and designed enterprise software. Role: Creative Direction View Project https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1497758731900-43C466A07MLJDZ940M48/styles1.png Work (Copy) - Nasdaq Product UI + Style Guide Established the entire look and feel for all Nasdaq Products. Created the main hub for documenting and sharing all reusable styles, components and patterns used on the Nasdaq products. View Project https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1498663273341-DTEGHXRXY0IE0CNXLRLD/image-asset.png Work (Copy) - Nasdaq Dark UI Developed a new look and feel for Nasdaq's apps that require darker user interface. View Project https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1497758655925-ED2D1KUBFCUMR279WCFP/image-asset.png Work (Copy) - SMARTS Redesign of Nasdaq's compliance application. Role: Creative Direction View Project https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1497762970316-CP2BH8V14HM84YK7F473/image-asset.png Work (Copy) - Dorsey Wright We were tasked with bringing the Dorsey Wright application inline with the Nasdaq Product family. In addition, we created a new mobile app based on the app redesign. View Project https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1497808036201-UYWC729H7QHQ7DJFG6BH/nasdaqpat.png Work (Copy) - Nasdaq Pay Created a new platform that allows our clients to pay their product fees. View Project https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1469574765020-L6GR34T9URDC5L7J8XF8/WH-dashboard.png Work (Copy) - Nasdaq Webhosting Nasdaq CMS Platform Dashboard design for Nasdaq's IR Webhosting product. Creative Direction & execution. View Project https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1469576424529-MK5KVW3OCFEC35EZRXTZ/image-asset.png Work (Copy) - PR Influencers Nasdaq Influencers Introduction of new features on our PR platform, where users can monitor social media and engage with brand influencers. https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1507753309562-9FN0A788BG8HVLCUMY1N/exedra-thumbnail.png Work (Copy) - Exedra Fitness class that encourages friendly competition through a Leaderboard Display and tracks the user's performance through a smartphone app. View Project https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1469575565559-7EBA5PM5FOJBV7FOZEF9/image-asset.png Work (Copy) CD Network NY Showroom Website. Front-end Development https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1469576117188-4GEBO5RY81LOZB5L9KJB/image-asset.png Work (Copy) Save the Date Invite https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1469576006680-D0HV7EG317TMEZVCNKZG/image-asset.png Work (Copy) Hello Brooklyn Post Card http://www.sofia-millares.com/mo-recshub daily 0.75 2023-01-23 https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1592237266874-BU2QFK71EP0SB11Q6RFR/recs-hubheader.png MO Recs Hub https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1591120407763-UEK00DFPWWUANBC9Y8AW/algos.png MO Recs Hub Suggestions and recommendations shown on the Moda Operandi E-commerce site for users to find similar products. https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1592240650916-PCEBR72DAPNRYYWLYEXU/Desktop+-+18.png MO Recs Hub https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1592244517260-LGPZI0S0R931NVMD7H1N/2020-06-15+14.04.41.gif MO Recs Hub https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1592246505722-R9GK7KCBUCFMM1KFOLA4/MacBook+Pro+-+1.png MO Recs Hub https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1591123323897-B6BD7T20VO3ILMIP7DKQ/Desktop+-+11.png MO Recs Hub V1. When first staring to do explorations, I knew I wanted to leverage established patterns we use on the e-commerce site so it felt familiar to the user and it would also make the implementation a lot more seamless. https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1591123428388-0K0XISVD78Y6WGLEGSC9/Desktop+-+13.png MO Recs Hub V2. We originally had the idea to show recommendations based on a clients’ past purchases and direct affinities to specific designers and products. However, that quickly turned very complex on the back-end side so we decided to scope down the MVP. https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1591124194716-O56SXTD0OCMT8OLJC1FO/Desktop+-+21.png MO Recs Hub V3. Eventually, we decided to make this part of the proprietary internal tool we Advisors use to make it more accessible and aim for faster/larger adoption. http://www.sofia-millares.com/moda-operandi-vip-app daily 0.75 2023-01-22 https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1592256109372-B0WW94HR884OTIRVZRMH/Desktop+-+19.png Moda Operandi VIP App https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1592250017433-3KXXUDQ1X5W0PHKU5KFE/Desktop+-+20.png Moda Operandi VIP App https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1592261422208-ODA13FSB76K0QYSIB4HZ/Desktop+-+21.png Moda Operandi VIP App https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1592251251539-YMZAIETECMBKM0SEMTSK/Frame+183.png Moda Operandi VIP App https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1591112586208-R9H9KANN4OZH7NH7EMV1/advisors.png Moda Operandi VIP App https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1591116461793-7OJIEIO78I5X5F5NB229/personas.png Moda Operandi VIP App https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1591117238122-TMJDGR9IPUPNM6L7ECWR/sprint.png Moda Operandi VIP App https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1592254120003-VD8W4EOWGBZ7FNJUK0RN/2020-06-15+16.39.26.gif Moda Operandi VIP App https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1592257499768-KPB2R7X0VDKFZK8DB9KW/Desktop+-+22.png Moda Operandi VIP App https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1592267184629-33TJZLKOK0NI1RDCXPBV/2020-06-15+19.39.57.gif Moda Operandi VIP App https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1592266856394-P9FB32HRLRB31R8TV73C/Desktop+-+25.png Moda Operandi VIP App http://www.sofia-millares.com/new-page-3 daily 0.75 2023-01-17 http://www.sofia-millares.com/product-cell daily 0.75 2023-01-22 https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/5e86e6c4-3d55-46e9-a05f-842f3b2cc6f2/productcell.png Product Cell https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/14008675-a193-458c-b471-2dff5100ae20/MacBook+Pro+14_+-+2.png Product Cell The first step was understanding the current state of the app’s product cell and document all the different current states. We did a comprehensive heuristic evaluation to communicate UX best practices in addition to running user testing to understand what was working and what wasn’t from the current design. https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1674418675019-QOJEBNAE61J7OW5Z03AB/MacBook+Pro+14_+-+1.png Product Cell https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/1674418675993-WFEDVXXZT324RW93W0BT/MacBook+Pro+14_+-+3.png Product Cell https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/a5997e0c-a7fa-4daa-b09b-bb30fcc99461/Desktop+-+2.png Product Cell - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/92a05c4b-cd5f-4ded-b428-693be0b7bfff/iPad+mini+8.3+-+1.png Product Cell - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/291752c0-de4b-4071-876d-0ffbfe10ff5e/X+-+6.png Product Cell - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.sofia-millares.com/ss-new-nav daily 0.75 2023-01-22 https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/484e9861-7b0a-4900-8b40-64e2afa90d32/ShopStyleNav.png SS New Nav https://images.squarespace-cdn.com/content/v1/579683a7ebbd1a821fa4a8cd/f60d9831-75db-4129-9d3f-0d492107f3eb/Information+Achitecture.png SS New Nav Understanding the current state, and future state. 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