ShopStyle Rebrand & Design System Development
In 2021, we kicked off a full rebranding of ShopStyle. This included everything from new logo to new colors and typography. My team and I were in charge of translating the new visual language for the web and iOS apps. We ran thorough accessibility testing, worked closely with the engineering team to make sure the transition to the new styles was properly sequenced and built an incredibly robust design library on Figma for the product design team.
Before and after introducing the new brand styles
Creation of design library on Figma for Design and Engineering teams to follow. The library was also built with Figma’s smart components that can be reused across all designs. See Figma Library here
